Bearing this very important concept in mind, at this point you will have a purpose under consideration whenever you'll need look on the financial reports. Take your financial accounts currently and ask out loud: what is the story you might be telling my family? You can tell the story of your organization from the past, which did it in slimming and what were residuals in your business, what were the mistakes created that placed you into trouble and avert now will work to permit it to be better and you can even create your story as this is what financial forecasts are for.