What does social media have to do with SEO? At MWI, we get lots of questions from our potential and alexa ترتيب المواقع - socialwb.com, current clients. While social media has been an increasing marketing channel over the last few years, many businesses have yet to benefit from the potential of it. This is especially true for companies that are investing in SEO. The creation and management of social media accounts are important to assist in SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. If people tweet, share, like or comment on a piece of content, this is called a social engagement. The more social engagements a piece of content has, the more social signals you build to your website. Search engines evaluate these social signals, and consider it an index of quality when ranking the content. This is a method for search engines to decide the content that people are most interested in and what algorithm they believe to be high-quality. If an article is receiving lots of social engagement It can be quickly identified.

2) Link Building
It's long gone from the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it if it is worth linking to. These people may also promote your content to their friends which will increase the impact of your content.

3) Amplification of content
It doesn't matter how high-quality the content you publish, it's not going to achieve much success in the absence of amplifying it. Email marketing is an excellent method of amplifying content but it will only reach people in your list of marketing contacts. Social media enables you to reach new audiences with your content. If you publish your content to your followers, they will spread it to their own followers if they find it helpful. These people will then share your content with their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking social signals, as well as brand recognition All of which are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Since search engines are able to index social media sites these profiles are now showing in search results pages. This allows your brand to be listed in search results on branded queries that are not restricted to your website. This is even more effective. Individual tweets on Twitter were once indexed and shown in search results too giving another opportunity for alexa ترتيب المواقع your content to rank in search. It was only temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.