What exactly does social media have to do with SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only started to take advantage of over the past few years, but it's crucial to make use of when you're investing funds into SEO. Making and managing social media accounts are crucial to support SEO efforts, although the benefits are not immediately evident. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some period of time. When people tweet, like, comment or share the content that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank the content. This is a way for search engines to decide what people find most useful and also what they consider to be top-quality. A piece of content could also be indexed instantly in the event that it's receiving lots of engagement on social media.

2.) Link Building
It's long gone from the time that you could solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. But how do you reach sites that would be willing to link to your site if you ask them directly, which is an "unnatural" practice for building links? Social media is your answer. Social media allows you to expose your content to interested audiences who might be willing to link to your content, if it is worth linking to. They will also be able to share your content with their friends which increases the power of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it won't achieve much success unless you amplify it. Email marketing is an excellent way to increase the reach of your the content, but it'll only be able to reach people who are in your database of marketing. Social media can help you expand your reach with your content. If you share your content with your followers, they'll be sure to share it with their own followers when they find it useful. These people will then promote your content to their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic such as inbound links, social signals , and brand awareness - all of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines a lot about the quality of your site's content and the degree to which it should be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. Co-citations can be created by using social media to boost Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media sites for some time now which means that they show up in results pages for search engines. This lets your brand be displayed in search results for your branded search queries that are not limited to the site of your business. But it gets even better than that. Individual tweets from Twitter were once searchable and displayed in the search results. This allowed your content to be ranked higher in the search results. That was only temporary for a few months until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for شراء مشتركين يوتيوب getting your content ranked.