What exactly does social media have to have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel over the last few years, many companies have not yet started to take advantage of it. This is crucial for companies that are investing in search engine optimization. Although the benefits of social media might not be immediately apparent, they are crucial to SEO aid. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time now. If people tweet, share, like or comment on an article, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to rank the content. This allows search engines to identify the content that people are most interested in and what their algorithms consider high-quality. If a piece of content has a high amount of social engagement it will be immediately indexed.

2.) Link Building
It's past the time that you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build using the old method: make top-quality content that's relevant. How do you get in touch with websites that are willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is your solution. Social media allows you to post your content and share it with people who are willing to share it with others, when it's worthy of linking to. These users will then be able to share your content with other people and boost your authority.

3.) Content Amplification
You could create any top-quality content you like, but it won't gain much traction without amplification. Email marketing is an excellent method of amplifying content , but it can only be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. When you share your content, your followers will also share it with their following if they find it useful. The people who share it will be able to share your content with their followers, thereby increasing your reach. In return, you earn lots of relevant traffic, inbound links, social signals , and brand awareness All of these are used by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines much about the credibility of your website and the extent to which it can be believed to be in its ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google calls this co-citation. These co-citations can be developed through social media , which can help improve Google's trust as well as aid with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for زيادة مشاهدات اليوتيوب a few years now which means that they appear in search result pages. This allows your brand to show up in search results for search queries that are branded and not restricted to your website. This gets more effective. Individual Tweets from Twitter were initially indexed and included in search results, too giving another opportunity for your content to rank in the search results. It was only temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.