What does social media have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has become an increasing marketing channel in recent times, many businesses have yet to benefit from it. This is particularly important to consider if you're planning to invest in search engine optimization. While the advantages of social media may not be immediately apparent, they are essential for SEO support. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. If people tweet, share, like, comment or share the content they like This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals you send to your site. Search engines analyze these social signals, and alexa ترتيب المواقع use them as an element of quality when evaluating content. This allows search engines to know what people find most useful and what algorithm they believe to be good quality. If something receives lots of social interaction it will be immediately indexable.

2.) Link Building
The days of soliciting websites to add links to yours. With the advent of Google's Panda and Penguin algorithm SEOs must create links in the traditional way and create content of high-quality which is relevant to linking. How do you reach websites which are willing to hyperlink to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to link to it, if it is worth linking to. People who connect your content to their friends and increase the reach of your content.

3) Content Amplification
You could create any high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing can be an effective method to increase the reach of your the content you create, but it won't get to those on your list of marketing contacts. You can reach new audiences via social media. When you share your content, the people who follow you will also spread it to their networks should they find it valuable. Then those people will also share it with their friends, further increasing your reach. In return, you will gain many relevant visitors, inbound links, brand recognition and social signals These are all used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can help increase the trust Google has in your website , and will also help with search queries that are personalized.

5) Social Indexing
Since the search engines index social media websites, they are now showing on search results pages. This lets your brand be displayed in search results for alexa ترتيب المواقع your branded search queries on more than just your own website. However, it's even more than that. Individual tweets from Twitter were initially indexed and included in search results as well providing another method to ensure your content's ranking in search. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.