What does social media have to offer SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is a fast growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, however it's essential to utilize it particularly if you're investing resources into SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, even though their benefits aren't immediately obvious. Out of the numerous reasons why you should consider social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and زيادة مشاهدات اليوتيوب other major search engines have been using online chat in their algorithm for ranking for a long period of time. If people tweet, share, like, comment or share a piece of content that is known as a social engagement. Content that has more engagements on social media will have more social signals. Search engines evaluate these social signals, and then use them as an index of quality when ranking the content. This is a method for search engines to know what content people consider to be most valuable and what algorithm they believe to be as high-quality. If a piece of content has a high amount of social interaction it will be immediately identified.

2) Link Building
It's been a long time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create high-quality content that is relevant. But how do you reach websites willing to link to your website if asking them directly is thought to be an "unnatural" practice for building links? Social media is the way to go. Social media enables you to present your content in front of the right people, who could be convinced to link to it in the event that it is worthy of linking to. Those people will also share your content with their networks which will increase the impact of your content.

3.) Content Amplification
You can write all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Yes, email marketing is an effective way to boost content, but it will only be able to reach people who are in your database of marketing. Social media enables you to connect with new audiences through your content. If you share your content with your followers, they will share it with their own followings if they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you gain an abundance of relevant traffic, inbound links, social signals and brand awareness All of these are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand identity and awareness can inform search engines a lot about the quality of your site's content and the extent to which it can be considered reliable in their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust in your company web page and also assist with branded search queries.

5) Social Indexing
Since the search engines index social media websites, they are now showing on search results pages. This enables your brand to appear on search results when you type in branded search queries on more than just your company website. This is even better. Individual tweets on Twitter were previously indexed and appeared in search results as well giving another opportunity to get your content noticed in the search results. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.