What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly growing marketing channel that most companies have only started using in the past few years. However, it's essential to utilize it particularly if you're investing resources into SEO. While the advantages of social media may not be immediately obvious, they are crucial for SEO help. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some period of time. Whenever people tweet, like or comment on an article This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals you build to your site. Search engines evaluate the social signals they receive, and alexa ترتيب المواقع (view website) consider it an index of quality when ranking content. It's a way to measure the content that people consider useful in comparison to what their algorithm decides is good quality. If a piece of content receives lots of social engagement the content can be classified.

2.) Link Building
It's long gone of soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating high-quality content that is relevant. How do you reach websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media can help. Social media enables you to expose your content to of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. These users will then promote your content to others increasing your influence.

3) Content Amplification
You can make all the high quality content you want however, it will not get any traction without amplifying it. Yes, email marketing is an effective way to boost content, but it'll only reach the people in your database of marketing. You can also reach new audiences via social media. Once you share your content, those who follow you will also spread it to their networks in the event that they find it helpful. This will allow them to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition and can be utilized by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your web page and also assist by using branded search terms.

5.) Social Indexing
Since search engines index social media sites these profiles are now showing as search results. This allows your business to show up in search results for branded queries that are not restricted to your website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too which gave another means to ensure your content's ranking in the search results. This was just temporary for a couple of months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.