What does social media have to offer SEO? MWI gets this information a lot from prospective and current clients. Although social media has been an increasing channel for marketing in recent years, most companies have not yet started to benefit from the potential of it. This is especially true when you're investing in search engine optimization. While the benefits of using social media might not be immediately apparent, they're essential for SEO support. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. Social engagement occurs when people like, comment on, share or tweet about content. Content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to know the content that people are most interested in and what their algorithms consider good quality. If something receives lots of engagement on social media the content can be indexable.

2.) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the old-fashioned way: write good quality content that is pertinent. But how do you reach sites who are willing to link to your website if you ask them directly, which is an "unnatural" link building practice? Social media is the way to go. Social media lets you publish your content to relevant audiences who may be willing to link to it should it be worth linking to. These users will then share your content with others, increasing your influence.

3.) Content Amplification
You could create any good-quality content that you wish to however, it will not get any traction without amplifying it. Marketing via email is an excellent method of amplifying content but it's only going to be able to reach the people on your marketing list. Social media allows you to expand your reach with your content. If you send your content out to your followers, they will spread it to their own followings in the event that they find it helpful. They will then spread the word to their networks to increase your reach. In return, you earn a lot of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and alexa ترتيب المواقع Signals
Brand identity and awareness can tell search engines many things about the quality of your website as well as how much it should be respected in their ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since search engines index social media websites, they are now showing on search results pages. This allows your company to show up in search results that include branded searches on more than only your website. It's even more effective. Tweets on their own from Twitter were once indexed and included in search results. This allowed your website to be ranked higher in the results of a search. This was just temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.