What the heck does social media have to relate to SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun using in the past few years. However, it's vital to take advantage of it when you're investing efforts in SEO. While the benefits of using social media are not immediately apparent, they're vital for SEO aid. From the myriad of reasons you should think about the use of social media in your overall strategy to be online Here are five reasons why it's crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time now. A social engagement happens when people comment, like on, share or tweet about an article. A piece of content with more social engagements is likely to have more social signals. Search engines look at these social signals and consider it a quality factor when ranking content. This is a method for search engines to decide the most popular content and what their algorithms consider as high-quality. If an article has a high amount of social shares, it can be instantly classified.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create top-quality content that's relevant. How can you get your content to websites which are willing to hyperlink to your website, even if asking them directly would be considered "unnatural"? Social media is the way to go. Social media allows you to publish your content to people who are willing to link to your content, if it is worth linking to. People who spread your content among others, increasing your influence.

3.) Content Amplification
You can make all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your marketing database. The possibility of reaching new audiences is through social media. When you share your content, your followers will be able to share it with their followers when they are satisfied with the content. These people will then share your content with their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness These are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your website and how much it is considered reliable in their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can help increase the trust Google has in your website as well as helping with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for Smileforever.com/__media__/js/netsoltrademark.php?d=socialwb.com%2F%25d8%25b4%25d8%25b1%25d8%25a7%25d8%25a1-%25d8%25b3%25d8%25a7%25d8%25b9%25d8%25a7%25d8%25aa-%25d9%2585%25d8%25b4%25d8%25a7%25d9%2587%25d8%25af%25d8%25a9-%25d9%258a%25d9%2588%25d8%25aa%25d9%258a%25d9%2588%25d8%25a8%2F (www.kimmelcancercenter.org says) a few years now, which means they now appear in search result pages. This allows your brand to be listed in search results on brand-related queries, which aren't restricted to your website. However, it's even more than that. Individual tweets from Twitter were initially indexed and included in search results as well providing another method to get your content noticed in the search results. It was only temporary for a few months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.