In this morning of Web 2.0 of blogging, sites, search engine marketing, and best adderall alternative supplement also you Tube, we lose site of the most significant fact in promotion. Each one of these vehicles represent varying contact points of your business' customers as well as prospects. The "central stressed system" of all this info was (and still is) a "marketing database".

The late Bob Stone in his book, "Successful Direct Marketing Methods, 7th Ed (co written by Ron Jacobs), defined strong promotion as follows:

The database, as well as I am going to refer to it as a "marketing database", is a core part of direct marketing. Without having a means of collecting all of the information into a meaningful and logical order, the marketing of yours will fail because you get rid of the potential to track and analyze each campaign's ROI. and effectiveness What's a database? It's a compilation of information stored on a computer. A "marketing database" is more than a title and address of an individual or company. It's a collection of customer as well as prospect info from all contact points. Contact factors include in part: