In this day of Web 2.0 of blogging, websites, online search engine marketing, and best adderall alternative 2021 reddit you Tube, we lose site of the most crucial fact of promotion. Each one of these vehicles represent different contact areas of your business' customers as well as prospects. The "central stressed system" of some of this info was (and still is) a "marketing database".

The late Bob Stone in his book, "Successful Direct Marketing Methods, 7th Ed (co written by Ron Jacobs), defined strong marketing and advertising as follows:

The website, and I am going to refer to it as a "marketing database", is a central component of direct marketing. Without a means of collecting all of the information into a logical and meaningful order, the marketing of yours will fail since you drop the potential to track and analyze each campaign's ROI. and effectiveness What's a database? It is a collection of information stored on a pc. A "marketing database" is much more than a title and address of a person or company. It's a set of customer and prospect information from all contact points. Contact points include in part: