What the heck does social media have to in relation to SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is a fast growing channel for marketing that most companies have only started using in the last few years, but it's vital to take advantage of it particularly if you're investing resources in SEO. While the benefits of using social media may not seem immediately apparent, they're crucial to SEO support. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long years now. Social engagement occurs when people comment, like or share tweets about an article. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines look at these social signals, and use them as an index of quality when ranking the content. This allows search engines to decide the content that people are most interested in and what their algorithms consider high-quality. If something is receiving lots of social engagement it will be immediately identified.

2) Link Building
The days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms SEOs have to do link building the old fashioned way to create quality content that is worthy of linking. What is the best way to reach websites who are willing to link to your website, even if asking them directly would be considered "unnatural"? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to share it with others, in the event that it's worth linking to. People who connect your content to their network which increases the power of your content.

3) Amplification of content
It doesn't matter how good the content you publish, it's unlikely to gain traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it'll only reach people within your database of marketing. Social media enables you to expand your reach with your content. If you share your content with your followers, they will be sure to share it with their own followings in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. In return, you will gain many relevant visitors such as inbound links, branding awareness and social signals All of these are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand شراء لايكات فيسبوك identity and awareness can tell search engines an awful lot about the overall quality of your website and how much it is trusted in its ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. Google calls this co-citation. Making these co-citations with social media can boost Google's trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now which means that they appear on search result pages. This allows your brand to be displayed in search results for brand-related queries, which aren't only restricted to your business's website. It's even better. Individual Tweets from Twitter were once indexed and shown in search results, too providing another method for your content to rank in search. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.