What do social media have to relate to SEO? At MWI we hear this a lot from the current and potential clients. Social media is an incredibly expanding marketing channel that many businesses have only begun using in the last few years, however it's crucial to make use of - especially if you're investing efforts in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are essential for SEO support. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. Content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. This allows search engines to determine the content that people are most interested in and what their algorithm deems top-quality. A piece of content could be immediately indexed if it's receiving a lot of social interaction.

2) Link Building
The days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must perform link building in using the old-fashioned method to create quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if they are not directly approached as an "unnatural" practice for building links? Social media is the solution. Social media allows you to expose your content to of people who are interested and could be attracted to link to it should it be worthy of linking to. These people will be able to share your content with other people increasing your influence.

3.) Content Amplification
No matter how top-quality the content you publish, it will not achieve much success in the absence of amplifying it. Yes, email marketing is a great way to amplify content, but it will only be able to reach people who are in your marketing database. The possibility of reaching new audiences is via social media. If you post your content to your followers, they will spread it to their own followers if they find it helpful. They will also share your content with their followers, which will increase your reach. You'll also get relevant traffic as well as inbound linking, social signals, and brand recognition and are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Building these co-citations using social media can improve Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Since search engines are able to index social media sites and display them as search results. This lets your brand show up in search results for your branded searches on more than the site of your business. It gets even better. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your content to rank higher on search. The program was only temporary, however, شراء مشتركين يوتيوب and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.